Detour – Lynn Avenue Bridge Is Closed

The Lynn Avenue Bridge is closed until further notice. Please follow the detour signs and make sure your GPS is up to date.

From North Bethlehem via Fahy Bridge, Route 378

Take Fahy Bridge from North Bethlehem into South Bethlehem. Make left onto E 4th St, take E 4th St to William St and make right onto William St. Take William St to E 6th St and make left onto E 6th St. Take E 6th St to Lynn Ave. Make right onto Lynn Avenue and follow Lynn Ave to top of hill. 1349 Lynn Avenue is on your left. If you come to Stop sign at top of hill you went to far.

Take Route 378 South into South Bethlehem. Make left onto E 4th St, take E 4th St to William St and make right onto William St. Take William St to E 6th St and make left onto E 6th St. Take E 6th St to Lynn Ave. Make right onto Lynn Avenue and follow Lynn Ave to top of hill. 1349 Lynn Avenue is on your left. If you come to Stop sign at top of hill you went to far.

From North Bethlehem via Minsi Trail Bridge (This is tricky so follow directions carefully.)

Take Minsi Trail Bridge from North Bethlehem into South Bethlehem. Make RIGHT onto E 3rd St to Hayes Ave. Make left onto Hayes Ave and go to E 4th St. Make LEFT onto E 4th St. Take E 4th St to William St and make right onto William St. Take William St to E 6th St and make left onto E 6th St. Take E 6th St to Lynn Ave. Make right onto Lynn Avenue and follow Lynn Ave to top of hill. 1349 Lynn Avenue is on your left. If you come to Stop sign at top of hill you went to far.

From Route 78

Take Silvex Road (between Wendy’s & Turkey Hill) and follow road pass Bus Depot, through tunnel and bear left at Saucon Park where you will come to stop sign. Drive pass stop sign at Saucon Park and road becomes College Drive. Take College Drive to 4-way stop sign at William St. Make a right on William St proceed under Route 78 up hill. Continue around curve at top of hill to intersection with Lynn Ave. Make a right on Lynn Ave and a right into building parking lot.

If you need any last minute assistance call 610-861-2700 and select option 1 or dial me directly my direct contactnumber is listed below.

Santiago Rivera  610-509-4789 (Direct) 610-861-2700 (Main Ofc)

Woke Up This Morning With Brains on Fire

Participate in StartUp Weekend Event, spend 54 hours around 37 highly motivated and highly competitive adults all developing business concepts in what is basically a business development competition and within days if not hours after the event you will find yourself waking up with your #BrainsOnFire. That’s what I’m experiencing this morning. I woke up around 2:38AM in thoughts about taking SoBeCoWorks to the next level but I immediately extinguished the thought and decided I need to get more sleep because I have a long day today. Ten minutes later I looked at the clock again it’s 2:48 AM and I realized I have #BrainsOnFire.

I take a look at my email steam and I find two emails from Co-participants at the Lehigh Valley StartUp Weekend #LVPASW and one from someone who had interviewed at a CoWorking Space in Philadelphia call 3rd Ward. 3rd Ward appears to be in bankruptcy or at least serious financial trouble but I see a silver lining, they were offering peer-to-peer training. Peer-to-peer training, I think I can do something here at SoBeCoWorks along the same lines, I will do more research or better yet find someone to help me develop this business offering.

The other emails are from Justin (Team Cat Eyez) and Dave (Team Blue Skies and Sun). Justin needed more info on Global Entrepreneurship Week. Justin is a War Veteran, someone who I had extended an open invite to checkout our collaborative work space.

Dave’s email along with the time spent on my team over the weekend helped me realize I have the Co-Founders I need right here in the Lehigh Valley.

So my to do for this morning is to create my Co-Founder pitch then this evening attend the #LVTechMeetup to continue my search for my Co-Founders. If you want to learn more about SoBeCoWorks, or my vision for the future or SoBeCoWorks or you think you have what it takes to be a Co-Founder then drop me a line.

Time now is 5:35AM, I will lie back down and meditate, try to calm the brain and if I’m skilled enough at meditation I can get another hour and 10 minutes of sleep. Today’s going to be a long day.

Team Blue Skies & Sun Team Blue Skies & Sun
Shout out to Henry, Dave, Aesha, Lindsey, Chad, you guys & gals are awesome.
Shout out to Brian Conrad (Lehigh MET Candidate) You reminded me that I need to remember to ask so I’m asking.

My Experience at Lehigh Valley StartUp Weekend

Lehigh Valley StartUp Weekend

Lehigh Valley StartUp Weekend

On the weekend of November 14-16, 2014 I attended the Lehigh Valley StartUp Weekend and although we are not finished with our business building exercise I feel I have to share some of my experience.
The opening of the event started on November 14 with the standard business networking, asking each other questions such as what do you do? where are you from? have you done anything like this before? what do expect to happen next? And then the facilitator gets the show started.
Anthony our facilitator started  with our calling out words, preferable nouns or adjectives. Then we counted from 1 to 7 and your number becomes the team you join for the next group dynamic building exercise.
Now each of the seven teams had to select one person based on height to pick two words off the jumbled word list we just created.
Next our facilitator asked us to create a business pitch around the two words we selected, our team had selected “elephant” & “bacon” and we quickly prepared a sales pitch around the Omaha Steak business model which is a mail order prime meat company with the exception that our company is all bacon and includes elephant size slabs of bacon in various assorted flavors. This exercise was fun and a true ice breaker for all.
Now that everyone was a little more comfortable with each other the time came to pitch our ideas. The Lehigh Valley StartUp Weekend of 2014 had 37 participants and we had an amazing 20 pitches that’s over 50% of the participants had an idea to share with the world.
I pitched my idea which was called I-Witness. Now what the app does isn’t important but what was is important is what I planned to accomplish for myself during the event.
I had decided that I wanted to practice standing before an audience to pitch a business idea. Now if you ever stood before an audience you know how nerve racking it can be imagine pitching a business idea to a group of business students, programmers, web developer and other business professionals who then vote for or against your idea. So I got up my nerve and worked my way through my pitch and then waited to see the results. When the votes were tallied I made the first cut and garnered 7 votes to develop my idea. Others that presented pitched sports safety, job search web site, an electronic dog trainer to keep your dog off the furniture, an adult content idea and a few others.
As we completed the last round of voting which consisted of building your team to build your idea I had not made that final cut but I received two great compliments from, one of the event organizers as well as one from Wayne Barz our lead contact at Ben Franklin Tech Ventures and I thought to myself mission accomplished. Part of Wayne’s job is to listen to business pitches from StartUp candidates as part of his day to day responsibilities at Ben Franklin Tech Ventures and learning that he felt liked my business idea pitch felt great. Stay tuned and hear about the rest of my experience and join me at SoBeCoWorks where we do StartUp Weekend every day.

Coursera – Free Education

I received this welcome letter today from Dr. James V. Green my instructor for the course on, Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship, which I have included below for your review.

Now this is a true college level business course requiring a time commitment of 5-7 hours per week for six weeks. There are reading requirements, video lectures, online discussion groups, and quizzes at the end of each weeks’ session. We also formed a local study group which will meet once a week to discuss each weeks’ syllabus and the previous week’s reading & online lectures. We will meet at SoBeCoWorks starting at Monday 8/18 6:30PM-8:00PM and continuing for six weeks except for Labor Day.

Now if you’ve never participated in a MOOC (Massive Open Online Course) please consider stopping by SoBeCoWorks for a free orientation on how to join in on this great #FreeEducation opportunity. Simply give us a call or send in a comment via our “Contact Form” below and simply ask to speak with a CoWorking Host about MOOC. Our host will be happy to give you a free orientation on how to participate in these great free educational opportunities offered by so many top level universities.

The Welcome Letter

Santiago Rivera,
The latest information from Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship by University of Maryland, College Park on Coursera. Developing Innovative Ideas for New Companies is now live and all features are active. We are excited that you are joining us for this journey into innovation and entrepreneurship.

Our approach for the course is to:
1. Explore how to identify and develop great ideas into great companies;
2. Examine how to identify opportunities based on real customer needs; and
3. Discuss methods for developing solid business models for the creation of successful companies.

Our format consists of 5 to 10 video lectures per week for the 6 week session. Weekly assignments provide you with opportunities to integrate and apply learnings from that week’s content; feel free to work ahead and complete deliverables early.

This course assists aspiring entrepreneurs in developing great ideas into great companies. With strong economies presenting rich opportunities for new venture creation, and challenging economic times presenting the necessity for many to make their own job, the need to develop the skills to develop and act on innovative business opportunities is increasingly vital. Using proven content, methods, and models for new venture opportunity assessment and analysis, you will learn how to identify and analyze entrepreneurial opportunities. Entrepreneurial mindset, strategic decision making, and business modeling are core elements of the course. The initial steps to creating a business plan, and raising financial capital to launch the firm, are examined as well. Our goal is to demystify the startup process, and to help you build the skills to identify and act on innovative opportunities now, and in the future.

The syllabus is a great guide for the course. The discussion forums are also incredibly valuable to stay current on the course and to connect with your classmates based on business ideas, industry interests, geographic interests and other topics.

Our text for the course is the “The Opportunity Analysis Canvas – Second Edition” by James V. Green. It is available as an ebook.

This week’s lectures include:

* Welcome
* Course overview
* What is entrepreneurship?
* Who is an entrepreneur?
* Entrepreneurship, creativity, and innovation
* The world’s most innovative companies
* Types of innovations
* Entrepreneurs and strategic decisions
* The opportunity analysis canvas

This week’s assignments are

* Assignment 1A: Opening Survey (posted within Surveys) and
* Assignment 1B: Entrepreneurial Perspective (posted within Weekly Assignments).

Thank you for joining us, and please review the Syllabus now to see what is in store for our course.



Dr. James V. Green
Director of Entrepreneurship Education
Maryland Technology Enterprise Institute (Mtech)
University of Maryland
Visit the course to start learning
Go to Class

Contact Me
Please fill out contact form below for immediate follow up from our CoWorking Host.

Global Entrepreneurship Celebration

Celebrate Global Entrepreneurship an UpstartCafe event sponsored by SoBeCoWorks.

November 19, 2014 6PM-10PM – Please RSVP at:

Global Entrepreneurship Week (GEW) is an international initiative that introduces entrepreneurship to people in six continents. GEW emerged in 2008 as a result of Enterprise Week UK and Entrepreneurship Week USA 2007. Since its creation, more than 10 million people from 102 countries have participated in entrepreneurial-related activities during the Week. The GEW aims to expose people to the benefits of entrepreneurship through different activities and to motivate them to explore their own entrepreneurial ideas.

This annual event occurs over the span of one week in November and includes the participation of entrepreneurial experts, policy-makers, education practitioners and politicians. Last year 88 countries hosted Global Entrepreneurship Week and generated over 32,000 activities.

Note: RSVP will be required to attend this free event. Please register intent to attend at:

Solopreneurs, Solostartups, Freelancers, Student Entrepreneurs, Career Seekers on November 19, 2014 6PM-10PM SoBeCoWorks is sponsoring a Upstart Cafe event called “You are the Entrepreneur Generation”. Come have some Cake, Spanish Coffee, Pizza, Salad, and Refreshments while enjoying stimulating conversation with participants of the Lehigh Valley StartUp Weekend including members of the 1st & 3rd Place Teams, CodeMyClass & Ruff Tech.

One of our motivators is Pascal Finette. Pascal works with large & small organizations on building entrepreneurial ecosystems. He speaks and writes about the magic which happens at the intersection of entrepreneurship, technology & global impact. “I love to work with entrepreneurs who are making things better: Be it as a consultant, board member or mentor.” Last summer we had the pleasure of hearing Pascal via live webcast to our members here at SoBeCoworks.

See more about Pascal Finette here:

Pascal Finette – Keynote Address

A celebratory cake, snacks & refreshments will be provided.

RSVP is required to attend this free event in November. Please register intent to attend at:

Young adults are staying home…

Young adults are staying home, what does this mean for local entrepreneurship trends.

I read this news report today, “Young American adults aren’t moving as much as they once did” and I wondered to myself what does this mean for local entrepreneurship trends.

The report went on to say that continued unemployment was a factor in these young adults staying home and I wondered how many of these young adults have opted to start off on a new path away from the big business corporate structure and toward small or micro business ventures.

At SoBeCoWorks you can stop in most days and find Bijanh Rodriquez (21) busy at work on his own micro business venture. His business venture has to do with wholesaling homes to house flippers.  Everyday I see he is making calls to find motivated home sellers and offering to bring them a cash buyer. This young man took the lemons brought on by this current economic setback and has made lemonade by resolving home sellers need for cash and quick sales and home flippers need for inventory. From each transaction he earns himself a commission.  I am so pleased that this young man chose to work from SoBeCoWorks because he has shown me that young people can figure out ways to make it in this new economy no matter what the statistics say.

Young people need a place to go that will get them motivated about striking out on their own in this new economic paradigm.

SoBeCoWorks provides a Community CoWorking Space where Entrepreneurs come together to use their natural “Creativity” and desire for “Openness” to “Collaborate” and find solutions to problems, develop new ideas & create opportunities. We are located in the heart of the Lehigh Valley, minutes from the Lehigh Valley Airport, downtown Allentown, Bethlehem & Easton, PA.

Young American adults aren’t moving as much as they once did

By Don Lee

3:02 PM EST, November 18, 2013

WASHINGTON — The rate of Americans moving to a new home fell back in the last year mostly because young adults were stuck in place.

The report Monday from the Census Bureau reflects the Great Recession’s lingering effects, particularly on young people, many of whom continue to struggle to obtain credit and secure income gains to move to a new home or apartment.

Analysts were surprised by the latest findings as the overall domestic migration rate — the share of the nation’s population that moved — had risen to 12% in 2012 after dropping to a record low of 11.6% in 2011. Experts had thought the gain in 2012 marked the beginning of what might be a gradual recovery, but that increase turned out to be short-lived as the share of moves fell back to 11.7% this year.

The main factor behind the decline was short-distance moves, or relocating within the same county. These moves account for the bulk of all moves that Americans make, and unlike long-distance moves, which are generally made for job reasons, these are largely because people want to go out on their own or desire new or better housing.

The overall rate of short-distance moves fell to a post-World War II record of 7.5% from 7.7% in 2012. And that was mainly because of the decline in mobility among young adults ages 25 to 34, said William Frey, a demographer at the Brookings Institution who analyzed the Census Bureau’s data.

Although young adults have made more long-distance moves in the last two years compared with a record low in 2010, reflecting some improvement in the labor market since the recession, their short-distance move rates have yet to turn up, dropping to a new record low in 2013.

“Behind the trend is the recession’s resultant credit crunch and continued underemployment effectively reducing homeownership possibilities,” Frey wrote.

A separate Census Bureau report earlier this month showed that the home ownership rate for Americans under 35 years old was 36.8% in the third quarter of this year, down from 42% in the third quarter of 2007, just before the recession began. For all ages, the home ownership rate was 65.3% in the third quarter versus 68.2% in the same quarter of 2007.,0,7799979.story

Used to teach Business Model Canvas

What is the Business Model Canvas?

As CoWorking Host of the most innovative CoWorking Space in the Lehigh Valley I strive for many far reaching ideals and one of my most important is community education, “teach me what you know and I’ll teach you what I know.”

Those of us that subscribe to a philosophy of abundance want to share what we know because we recognize that when if comes to opportunity, especially financial opportunity, there is plenty to go around. Now those that subscribe to a philosophy of scarcity then they believe that there isn’t enough opportunity to go around therefore they keep their information and knowledge close to the vest and limit the information that they share. If you subscribe to the later then I will be the first to tell you to just stay home because at SoBeCoWorks we strive to build a community of givers, a community of knowledge sharing and I’ve not once had a day go by here at SoBeCoWorks that someone was not sharing knowledge, information or business leads with either one or more CoWorking members.

A recent topic of conversation has been the “Business Model Canvas”. The Business Model Canvas is a strategic management template for developing new or documenting existing business models. It is a visual chart with elements describing a firm’s value proposition, infrastructure, customers, and finances. It assists businesses in aligning their activities by illustrating potential trade-offs.

Now what does that all mean, well what it means to me is I can visualize a business plan, check out this video for more detailed information:


Still not sure?  Need more information?  Then give us a call and we can set up an appointment and get you here into SoBeCoWorks for some more detailed information sharing.

Entrepreneurship, Entrepreneur, CoWorking, Co-Working, Start Up, Start Up Community

My Post Industrialization Experience…

My Post Industrialization Experience – How I got here from over there…

Why I refer to SoBeCoWorks as a Citizen Incubator,

According to the Merriam-Webster Dictionary we have;
Citizen : an inhabitant of a city or town; especially : one entitled to the rights and privileges of a freeman
Incubator : an organization or place that aids the development of new business ventures especially by providing low-cost commercial space, management assistance, or shared services

We are now in the “Information Age”, which is “Post-Industrialization” and many baby-boomers who were educated & worked during the period known as the Industrial Age in this country now find themselves ill-prepared for the Information Age but they don’t have to be.

Will it require effort on the part of the baby-boomers to re-train (re-education)? Yes.

Will it require baby-boomers to re-tool (new skills training)? Yes.

Now because we are in the Information Age the re-training & re-tooling can happen from the comfort of our home or we can accelerate this re-training & re-tooling by visiting a CoWorking Space where the philosophy of most CoWorking Spaces is creative collaboration, information sharing, & skills sharing. CoWorking Spaces are the DIY spaces of the future and every downtown, every Main St should have such a gathering place either planned or already open to assist in the transition of the boomer population from an industrialization mind set to the information age mindset.

Now what is the information age mindset. Well according to Thomas L. Friedman in his NY Times article called “Need a Job? Invent It” he shared insight that I’ve come to recognize but did not know how to express in writing since I too am a baby boomer and I myself am treading into new information age territory. Yes I am now becoming an information age blogger and treading water mighty fast to keep afloat.

In his article, Need a Job? Invent It Thomas L. Friedman states that “what you know matters far less than what you can do with what you know.” I once designed & built state of the art telecommunication networks for fortune 500 companies. I designed clocking propagation plans, optimized bandwidth allocation, and made sure PBX signaling was properly passed thru these highly sophisticated digital multiplexors and I travelled all throughout the US, Canada, Europe, Central America & Puerto Rico designing networks, teaching what I knew, and sharing my knowledge & extremely specialized skills with our clients, then one day everything changed.

But in reality it didn’t occur in one day, it was gradual and over time it was kind of the story of the frog in the pot of water. The premise is that if a frog is placed in boiling water, it will jump out, but if it is placed in cold water that is slowly heated, it will not perceive the danger and will be cooked to death.

I ladies & gentlemen was becoming frog toast (sapo toastado) but several years ago while sitting at home scanning the web I discovered something. I discovered the information age had arrived and if I wanted to retrain and rebuild my tech savy self I could simply by leaving my home office and walking into a new world of self motivated entrepreneurship.

To Be Continue…

Entrepreneurship, Entrepreneur, CoWorking, Co-Working, Start Up, Start Up Community

What happens now in 2013?

What happens now in 2013 is that I need to learn to use WordPress and I will learn by teaching. I had a blog written that accompanied this picture & now its gone, what happened? when did it happen? I dont know but I will add procedures to my blogging efforts that will prevent this from happening again. In addition I will create a new WordPress MeetUp for new WordPress users wanting to learn more about WordPress & how to use WordPress for business.

How much does it cost to be a member?

CoWorking is the most affordable way to take your home based business to the next level.

Your first visit to SoBeCoWorks is always free. The reason for this is if you have never tried CoWorking then you don’t have a baseline consideration to judge whether CoWorking is right for you.

CoWorking is not a cafe or coffee shop, although included in the membership is free coffee, bottled water, or tea; it is not your local public library or mall food court, although we have several local restaurants & a local library within walking distance; no CoWorking is a community, a community of fellow micro-business owners, small business owners, developers, web designers, writers and other like minded individuals that seek out and flourish when in the company of other creative entrepreneurs.

Membership rates are the most affordable of any shared office environment and are as follows:

$10.00 (Day Visit) – Price reduced to accommodate more Community Members, access normal business hours.

$35.00 (Lite Member) – 4 CoWorking Visits/Month, access normal business hours.

$65.00 (Part Time Member) – 8 CoWorking Visits/Month, access normal business hours.

$135.00 (Full Time Member) – Unlimited CoWorking Visits/Month, access normal business hours.

$250.00 (Partner Desk) – 24 Hours Access*/Unlimited CoWorking Visits/Month
*Short term lease required.

$300, $450, $600 (Private Office Options) – This option is great for small teams of 2 or more. 24 Hours Access*/Unlimited CoWorking Visits/Month *Short term lease required.

Regular CoWorking Hours are:
Monday 10AM-6PM
Tuesday 10AM-6PM
Wednesday 10AM-6PM
Thursday 10AM-6PM
Friday 10AM-6PM
Saturday, Sunday hours are available by appointment. See CoWorking Host for details.

Get a free upgrade to the next higher membership level for only $15.00 . (Mention Code: iBuild) Does not include Day Visit or Partner Desk options.