Business Development During the Pandemic; So Are We The “Crazy Ones”?
At SoBeCoWorks we have been developing our brand now for 8+ years.
We are definitely a local niche market player and I’m hopeful that when community members hear Santiago Rivera, SoBeCoWorks and Bethlehem then I’m hoping several things come to mind and they are CoWorking, Community Development, Affordable Office Space, Startup Business Incubator, Entrepreneurial Hub, Community, Openness, Collaboration, Accessibility, and Sustainability.
Now I’d like to ask you to remember one more awesome personal development achievement. That is as “Business Coach & Mentor”.
I never set out to become one but when you work with startup businesses for 8+ years you start to see who will make it, who may not make it and some disappear never to be seen around SoBeCoWorks again and that’s ok because what we do here is very hard.
Entrepreneurial Business Development requires perseverance, stamina, risk-taking, high energy, ability to put in long hours at mental tasks, and physical task depending on your business of choice.
You are often working late into the night or you’re starting the day before the sun comes up in the morning. In the early stages of business development, you are often alone to figure it all out. You eat, sleep, and dream about your business and those are the lucky ones.
There are others that have a family to support, and because of this they have to work two jobs, one for a check and medical benefits and then late hours, early hours, and weekends to build their entrepreneurial business endeavors.
Who does that? Who is willing to do that?
Well, I can tell you that in the 8+ years I’ve been doing this I have been fortunate enough to meet what Steve Jobs once referred to in a business commercial as the “Crazy Ones”.
Last thing, feel free to brand me as: Santiago Rivera, SoBeCoWorks, Community Developer, “One of the Crazy Ones”.
Onward to 2021.
“Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… the ones who see things differently — they’re not fond of rules… You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things… they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do. — Steve Jobs, 1997
