New Stricter Guidelines for Influencers

Whether you are an exercise influencer, like our friend here or you are a brilliant tax guy or make up and fashion influencer. The rules are changing for you.

The biggest issue is, as most of us know, many of these “opinions” are paid ads by the company the influencer is pushing. Are they all, no…but a good number of them are.

Here’s the issue as well, if a company is giving an influencer a product for free, the chances of them saying anything bad are pretty slim if they want to keep getting free stuff.

Bigger Issues

Some people out there are not telling their followers about bad or even, harmful side affects.

As an example, Kim Kardashian promoted Diclegis – a drug to treat morning sickness – she decided not to tell her followers about its harmful effects. It was so bad that the FDA had to get involved. The post was removed and Kim tried to cover her ass:

So what happened?

The government, the FTC more specifically, have called for much tighter rules for influencer transparency. So if you are or want to be an influencer, I recommend you read the FTC rules.

Shane Barker has some great FAILS from influencers on his page to check out…and avoid.

Yes, sometimes Lawyers are our friends.

This is a space where you can get into a LOT of trouble. Speaking to a lawyer who is familiar with this area, may be well worth the money.

So, have you had any issues as an influencer or do you know of someone who has, that you can share? How did they work out for you or them? Let us know in the comments.

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