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Business Development During the Pandemic; So Are We The “Crazy Ones”?

At SoBeCoWorks we have been developing our brand now for 8+ years. We are definitely a local niche market player and I’m hopeful that when community members hear Santiago Rivera, SoBeCoWorks and Bethlehem then I’m hoping several things come to mind and they are CoWorking, Community Development, Affordable Office Space, Startup Business Incubator, Entrepreneurial Hub,…

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“Resilience Through Entrepreneurship (Free Your Mind)”

Background Resilience Through Entrepreneurship (Free Your Mind) is a recent video blog post I created for Facebook. It speaks to the concept that in a community of like-minded motivated individuals your life does not have to come to a stop from anxiety due to external forces. External forces that bring discomfort to our normally productive…

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Are you looking for a path to entrepreneurship? Then “Follow Me.”

There are certain times during the year that become the toughest to stay on my entrepreneurial path. In the Fall and Winter, we have Halloween, Veterans Day, Thanksgiving Holiday, Black Friday, Christmas Holiday and New Years. In the Spring, we have Easter Vacation, Spring Break, and Memorial Day. In the Summer, well, it’s summer. Fun…

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Sales & Marketing Tips For StartUps Today

How you sell yourself is different than how you market yourself. Marketing done right can be an incredible boon for your business’s net income. Done wrong, however, it can feel like throwing money into a raging bonfire. Because small business owners have to be whatever their small business needs — all the time — it…

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“Make Your Bed” by Admiral William H. McRaven

Background This speech was delivered as the commencement address to the graduates of The University of Texas at Austin on May 17, 2014.  Speech Transcript President Powers, Provost Fenves, Deans, members of the faculty, family and friends and most importantly, the class of 2014. Congratulations on your achievement. It’s been almost 37 years to the…