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Business Development During the Pandemic; So Are We The “Crazy Ones”?

At SoBeCoWorks we have been developing our brand now for 8+ years. We are definitely a local niche market player and I’m hopeful that when community members hear Santiago Rivera, SoBeCoWorks and Bethlehem then I’m hoping several things come to mind and they are CoWorking, Community Development, Affordable Office Space, Startup Business Incubator, Entrepreneurial Hub,…

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“Resilience Through Entrepreneurship (Free Your Mind)”

Background Resilience Through Entrepreneurship (Free Your Mind) is a recent video blog post I created for Facebook. It speaks to the concept that in a community of like-minded motivated individuals your life does not have to come to a stop from anxiety due to external forces. External forces that bring discomfort to our normally productive…

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Sales & Marketing Tips For StartUps Today

How you sell yourself is different than how you market yourself. Marketing done right can be an incredible boon for your business’s net income. Done wrong, however, it can feel like throwing money into a raging bonfire. Because small business owners have to be whatever their small business needs — all the time — it…

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Gen-Z… Millennial, what’s the difference

So, is this fellow a Millennial or a Generation Z? Can’t tell? Well, most of us can’t so don’t feel bad. The thing is, if you sell to both or either of these two groups, you need to know and understand the differences because they can be the difference between going bankrupt and exploding. They…

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NEW ECONOMY TOOLS

New Economy Tools allow for rapid prototyping which is a group of techniques used to quickly fabricate a scale model of a physical part or assembly using three-dimensional computer aided design (3D CAD) data. Construction of the part or assembly is usually done using 3D printing or “additive layer manufacturing” technology. The first methods for…

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Celebrate Global Entrepreneurship

Global Entrepreneurship Week (GEW) is an international initiative that introduces Entrepreneurship to people on six continents. GEW emerged in 2008 as a result of Enterprise Week UK and Entrepreneurship Week USA 2007. Since its creation, more than 10 million people from 102 countries have participated in entrepreneurial-related activities during the Week. The GEW aims to expose people to…