Speaking Their Language

We’re not talking a foreign languages, we’re talking industry terms.

Let’s use the main image of this post. It’s clearly some form of web technology. Is it analytics? Is it a web language? Well, before you deal with a company, you should know some of their industry terms.

You don’t want to look like an amateur

Let’s say you are consulting with a banker and he throws out the term “Amortization Table”¹. You should have a clue as to what this term means if it is relevant to what you are consulting.

Understanding their terminology can go a long way

It helps them feel comfortable with you because you’re “one of them” or you at least took the time to really understand their industry, even if only on a basic level.

Specialize – If you can

Taking this idea of understanding their language a bit further, if you specialize in one or two (related) industries, you can not only get more work but even charge a bit of a premium.

If you know their industry inside and out, how the economy affects them, how politics affects them, you will have a happier client as well as far more respect from the client.

Notes:

1. Basically, this is the schedule of your payments for a loan – “The Amortization Table“

So, what what are some your ideas for speaking their language? Let us know in the comments.

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