At SoBeCoWorks we have been developing our brand now for 8+ years. We are definitely a local niche market player and I’m hopeful that when community members hear Santiago Rivera, SoBeCoWorks and Bethlehem then I’m hoping several things come to mind and they are CoWorking, Community Development, Affordable Office Space, Startup Business Incubator, Entrepreneurial Hub,…
Background Resilience Through Entrepreneurship (Free Your Mind) is a recent video blog post I created for Facebook. It speaks to the concept that in a community of like-minded motivated individuals your life does not have to come to a stop from anxiety due to external forces. External forces that bring discomfort to our normally productive…
There are certain times during the year that become the toughest to stay on my entrepreneurial path. In the Fall and Winter, we have Halloween, Veterans Day, Thanksgiving Holiday, Black Friday, Christmas Holiday and New Years. In the Spring, we have Easter Vacation, Spring Break, and Memorial Day. In the Summer, well, it’s summer. Fun…
https://www.meetup.com/CitizenIncubator/
How you sell yourself is different than how you market yourself. Marketing done right can be an incredible boon for your business’s net income. Done wrong, however, it can feel like throwing money into a raging bonfire. Because small business owners have to be whatever their small business needs — all the time — it…
Background This speech was delivered as the commencement address to the graduates of The University of Texas at Austin on May 17, 2014. Speech Transcript President Powers, Provost Fenves, Deans, members of the faculty, family and friends and most importantly, the class of 2014. Congratulations on your achievement. It’s been almost 37 years to the…
Do not fear the spreadsheet The spreadsheet is still a very useful tool Clearly, we have come to the point where your accounting and bookkeeping are automated with tools such as Quickbooks (for Windows and Mac) and GNUCash (for Linux/BSD) as well as others. And for as useful as they are, they are also limited….
A few tips on creating great articles Use odd numbers Odd numbers create a feeling of “this is off” and this seems to be backed up by science. Wired Article. King and Janiszewski argue that our brains process even numbers more easily than odd numbers, and that this increased fluency translates as liking for the…
CoWorking Spaces Are Ideal for Low-Cost Startups Yes, you can get a huge loan to start your business but, the majority either can’t qualify for a loan, don’t want one or just want to bootstrap it. If you’re bootstrapping, i.e., using your own money, CoWorking can surely keep your costs down. CoWorking Facilities Are All-Inclusive…
Here’s another tip for starting your business. DO NOT take this as legal advice. At some point contact a lawyer specializing in Trademarks. Do a cursory search Simply head over to USPTO.gov and simply type in your company name and see what comes up. What we’re talking about here is the name or trademark that…
